How to Succeed in the International Arena

In a rapidly expanding global economy, executives on all levels need to distinguish themselves from the competition. This     dynamic seminar provides the tools you need to enhance your protocol and personal diplomacy and feel confident in business and social settings.


Course Outline


The new three Rs | Etiquette and protocol Intelligence | Pre-meeting Action plan | First Impression |

Rank and status awareness | Business card protocol | Business customs and terminology | Electronic communications |

Business introductions | Forms of address | Eye signal and eye contact | World-class handshakes | Global communication styles | Global conversation skills | Make an effective entrance and mingle | Project cultural awareness | Gift giving protocol |

Strategic do’s and don’ts


Who Should Attend


  • Individuals whose job requires communicating, negotiating and socializing in the global marketplace

  • Executives and Managers

  • Owners/entrepreneurs 

  • Expatriates and Executive Expats, dignitaries

  • Individuals who expect to spend significant amount of time in foreign countries and cultures

  • Hoteliers

  • Tourism companies

  • Politicians

  • Potential hosts/ guests

  • Travellers

  • Corporates and organizations that deal with foreigners

International Protocol Awareness

The International Protocol Awareness program will give you the tools to compete in a global economy that increasingly requires cultural flexibility and alertness.  Our seminars will teach you how to position yourself as credible, knowledgeable, cultured and poised for a positive and lasting impression.



Course Outline


Country background | Cultural viewpoints | Business Culture | First Impression | meeting and greeting |Key phrases in local languages | Demographics | Superstitions and foloklore | Do's and taboos of the day to day life | Body language, gesture and meaning in specific countries chosen | awareness of the unwritten codes of business | The art of handshakes and social greetings |  Understanding various value systems | Business introductions | Appropriate business attire



Who Should Attend


  • International Executives, Managers and Professionals 

  • International Executive Support Staff 

  • International Coordinators 

  • International Sales, Advertising and Marketing Professionals 

  • International Business Travelers 

  • Persons Who Work with Diplomats or Dignitaries 

  • Employees Who Work with Colleagues or Clients from Other Cultures 

  • Event Planners 

  • College and Graduate School Students and Faculty 

  • Expatriates 

  • Potential Expatriates and People seeking International Position





Customized Trainings


Please note that customized trainings are available. Cultural Awareness, Etiquette and Protocol Training programs can be tailored to meet the specific needs of our clients.

Montreal: 438.401.6447 


2000 Drummond Street #502 Montreal | H3G 2X1 | Canada